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A customized olfactory ambience

A customized olfactory ambience As promised, following my previous article "olfactory marketing, beyond flair", here are some additional key elements for a successful olfactory ambience integration. Commercial approach In the commercial world, the most used approach is to highlight the intrinsic features of a product.  Likewise, we can also proceed by dreamlike communication: in combination [...]

By | May 29th, 2016|Uncategorized|0 Comments

Olfactory marketing, more than just a feeling

In the sensory family, I admit that the smell is a passion for me for several years. Unfortunately it is a bit the "unloved" one for public space or brand image tool. However, odors are directly connected to our center of emotions. The imprint left in our memory is phenomenal besides the direct impact on [...]

By | May 29th, 2016|Uncategorized|0 Comments